Endorsements & Sponsorships: What Makes European Sports Rich

Source: NGSC Sports Christian Pulisic is starting to become a household sports name in the United States.   Of course, he isn’t on the level of a Lebron James or Tom Brady, but the United States has needed a new face in the football world for some time now.   The 20 year-old Hershey native is transforming into the player that American’s have hoped for, especially with his most recent transfer from Borussia Dortmund to Chelsea for $75 million dollars.   As Pulisic finds the limelight, various companies have started to endorse him to try and bridge the gap between the United States and European football.   Currently, Pulisic’s main sponsorships come from Nike, Gatorade, Panini, and most recently Hershey’s.   The various companies have had a lot of success tapping into the United States soccer market with the help of Pulisic.   The Fifa World Cup has been confirmed for North America in 2026, adding a lot of value to Pulisic’s curren...

Liverpool's Mo Salah Could Be the Next Endorsement King One of the best goal scorers this season and a front-runner for the Golden Shoe is Liverpool striker, Mohamed Salah. Mo Salah makes roughly £ 200,000 per week from Liverpool as well as bonuses from endorsements. Salah, from Egypt, is still very young at the age of 25 and represents a market in both Egypt and the Middle East that could very well boost his revenue for many years to come. Mo Salah’s current endorsements include DHL Express, Uber Egypt, Pepsi, and Vodafone. Also, it is not entirely certain if Salah is endorsed by Adidas but he frequently wears Adidas shoes as well as being pictured in an advertisement with Messi and Pogba. Below are some videos of Mo Salah representing various brands. Do you think Mo Salah will be a prominent athlete in the future for endorsements and advertisements? Will he change the platform for Egyptian athletes to soccer?                ...