Endorsements & Sponsorships: What Makes European Sports Rich

With Champions League right around the corner, clubs should be taking inventory of their clubs. From who their starting sides will be, the fitness of the club, what strategies they will be implementing in the potential opponents, etc. One detail that’s on every club’s mind is which one of their young talents are they going to give playing time to. Playing time that has the potential to  start a legacy and big money. Players like Christian Pulisic of Borussia Dortmund, Kylian Mbappe of Paris St. German, and Marcus Rashford of Liverpool all are young talents that will be looking to garner the attention of big companies like Adidas, Nike, and even Under Armor to get their own signature clothing line or shoe deal. Let’s breakdown their performance and potential endorsement signings. Christian  Polisic Source: " Christian Polisic's future is uncertain. " Sky Sports 20 year old Pulisic from Hershey, Pennsylvania is an American sensation when it comes t...

Adidas vs Nike Over the years, Nike and Adidas have become two of the biggest companies in terms of sports players endorsements.  Both companies have many sponsors; Nike having more sponsors within the United States and Adidas having more sponsors worldwide, especially Europe.  It is always a battle between these two companies.  In the financial battle right now, Nike is on top, but Adidas is a close second.  The  American sportswear giant has overtaken Germany's Adidas  as the market leader for the first time since the 2009-10 season. Nike now supplies shirts for 26 fútbol clubs compared with Adidas who only supplies 18 clubs. However;  Adidas started to make a comeback and signed two of Nike's biggest clients. In 2015 a  £750m 10-year deal with Manchester United  was put into place and then a  140m-euro (£112m) deal with Italian champions Juventus  stared around 2015-16. With regards to the World Cup, ever s ince 1970,...

Ronaldo's Rape Allegation Could Mean Trouble for Nike With the #MeToo movement gaining more traction than ever, any claim against someone for sexual assault or harassment with or without evidence must be taken very seriously. In early October, Cristiano Ronaldo was accused of sexual assault by Kathryn Mayorga. Mayorga claims Ronaldo assaulted her in Las Vegas in 2009, but she kept quiet because his team paid her $375,000. Ronaldo claims the allegations are false. This creates obvious problems for Ronaldo’s public image, but this also creates a large publicity issue for Nike, Ronaldo’s most profitable endorsement. Photo from https://www.independent.co.uk/sport/football/news-and-comment/cristiano-ronaldo-rape-allegations-latest-las-vegas-hotel-police-investigation-kathryn-mayorga-real-a8582761.html Ronaldo has been with Nike since 2003 and has since earned a total of $174.4 million from the deal. In 2016, Nike announced a lifetime deal with Ronaldo that is worth almos...

All You Need to Know About Messi's Endorsement Deals Lionel Messi is quite the global attraction for companies to utilize his fame in order to reach consumers. Messi has a wide following on social media that provides a significant marketing platform for global companies. Messi has deals with companies such as Gatorade, Adidas, Huawei, and Mengniu Group. Currently, FC Barcelona pays him a lucrative deal of around $33 million per year. His total endorsements rack up nearly $27 million per year. Messi's longtime rival, Cristiano Ronaldo makes $47 million per year in endorsements, which nearly doubles Messi's endorsement portfolio. Below are some insights into some of Messi's endorsement deals. Adidas Deal Messi's largest endorsement is with Adidas, which sums up to $10 million per year. Adidas is a global provider of sports apparel and merchandise that competes with the likes of Nike and Under Armour. The lifetime deal will showcase to all fútbol enthusiast...