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Christain Pulisic: The Future of American Soccer Marketing

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Liverpool's Mo Salah Could Be the Next Endorsement King One of the best goal scorers this season and a front-runner for the Golden Shoe is Liverpool striker, Mohamed Salah. Mo Salah makes roughly £ 200,000 per week from Liverpool as well as bonuses from endorsements. Salah, from Egypt, is still very young at the age of 25 and represents a market in both Egypt and the Middle East that could very well boost his revenue for many years to come. Mo Salah’s current endorsements include DHL Express, Uber Egypt, Pepsi, and Vodafone. Also, it is not entirely certain if Salah is endorsed by Adidas but he frequently wears Adidas shoes as well as being pictured in an advertisement with Messi and Pogba. Below are some videos of Mo Salah representing various brands. Do you think Mo Salah will be a prominent athlete in the future for endorsements and advertisements? Will he change the platform for Egyptian athletes to soccer?